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POLICE It is safe to say that this is an all-round lifestyle brand. Now, having enjoyed continuous growth on the Italian market and considerable success on leading European markets, POLICE has decided to trust to the taste and personality of its most loyal customers, and to rely on their ability to stand out as fashion lovers, and not as fashion victims, through their personal and unique lifestyles. It’s also farewell to stereotypes, and conformity with other eyewear brands.
POLICE has decided to take a road less travelled, based on the idea of ‘cool hunting’, i.e. identifying “street” personalities rendered ‘younique’ by their striking qualities, passions and occupations, and by an extremely original sense of style
